Build your complete pricing structure — not just a rate. Get three optimized models (session, program, hybrid) with exact price points, revenue projections, and client volume targets.
Based on benchmark data for your niche, experience level, and market.
| Model | Clients Needed | Revenue/Client | Monthly Rev | vs Target |
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Includes your personalized pricing deck, objection handling scripts, rate increase timeline, and package proposal templates — free.
Coaches who sell packages earn 20–40% more than coaches who sell individual sessions at the same hourly rate. This is not intuitive, but it's consistent across our benchmark data: the coaches who are most profitable aren't necessarily the ones charging the most per session — they're the ones who've structured their offers to maximize lifetime client value and minimize the time they spend on sales.
A session-based practice where clients pay per session has high churn risk — clients drop out at the first inconvenience. A program-based practice where clients buy a 3-month engagement upfront has built-in commitment. The same coach, the same hourly rate, structured differently, can generate 30% more annual revenue just by changing how they package and price.
Most established coaches raise rates 15–25% annually. New coaches should plan a rate increase after their first 10 clients, then again after 25. Rule of thumb: if you're getting fewer than 2 objections per 10 discovery calls, your rate is probably too low. The right rate feels slightly uncomfortable to say — that's normal.
Divided opinion in the industry. Listing prices publicly filters out budget-mismatched leads and positions you confidently. Not listing creates more discovery call opportunities where you can sell value before anchoring on price. For executive and corporate coaches: don't list. For life/health/career coaches targeting individuals: leaning toward listing is increasingly effective.
3-month programs are the industry standard — long enough for meaningful transformation, short enough to be a manageable commitment. 6-month programs work well for executive coaching where complex goals require sustained engagement. Anything under 6 sessions rarely produces the results clients need to give you referrals.